> For the complete documentation index, see [llms.txt](https://docs.patagon.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.patagon.ai/marketing-e-atribuicao/meta-ads.md).

# Meta Ads

Tudo o que você precisa para rodar e medir campanhas de WhatsApp com a Meta — desde conectar sua conta até criar as próprias campanhas.

Há duas partes:

* [**Como conectar a Meta e mapear conversões**](/marketing-e-atribuicao/meta-ads/meta-conversions-api.md) — vincule sua conta da Meta para que a Patagon AI possa enviar suas conversões de *leads qualificados* de volta para a API de Conversões da Meta, e o modelo de otimização da Meta possa aprender com elas. Aqui você também encontra quais dados a Patagon AI envia e como configurar o dataset que suas campanhas Click-to-WhatsApp precisam.
* [**Como criar campanhas na Meta**](/marketing-e-atribuicao/meta-ads/meta-campaigns.md) — crie as campanhas que geram conversas no WhatsApp: Landing → WhatsApp (atribuível na sua própria página) e Click-to-WhatsApp (abre o WhatsApp direto do anúncio).


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# Agent Instructions
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