> For the complete documentation index, see [llms.txt](https://docs.patagon.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.patagon.ai/es/marketing-y-atribucion/meta-ads.md).

# Meta Ads

Todo lo que necesitas para correr y medir campañas de WhatsApp con Meta — desde conectar tu cuenta hasta crear las campañas mismas.

Hay dos partes:

* [**Cómo conectar Meta y mapear conversiones**](/es/marketing-y-atribucion/meta-ads/meta-conversions-api.md) — vincula tu cuenta de Meta para que Patagon AI pueda enviar tus conversiones de *leads calificados* de vuelta a la API de Conversiones de Meta, y el modelo de optimización de Meta pueda aprender de ellas. Aquí también encontrarás qué datos envía Patagon AI y cómo configurar el dataset que necesitan tus campañas Click-to-WhatsApp.
* [**Cómo crear campañas en Meta**](/es/marketing-y-atribucion/meta-ads/meta-campaigns.md) — crea las campañas que generan conversaciones de WhatsApp: Landing → WhatsApp (atribuible en tu propia página) y Click-to-WhatsApp (abre WhatsApp directamente desde el anuncio).


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