> For the complete documentation index, see [llms.txt](https://docs.patagon.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.patagon.ai/en/sales-performance/dashboard.md).

# How to read your dashboard

For rating definitions, see the [ILA lead rating system](/en/agent-optimization/ila-rating-system.md).

Your Dashboard shows the health of your lead funnel for the selected period. Access it from the sidebar under Leads > Dashboard.

![Dashboard overview](/files/VDoAkevUkVxnkpN2u6Pp)

## The 4 KPI cards

Each card shows the current value, percentage change vs. the previous period, and a rate metric. Click any card to filter the leads table to that segment.

| Card          | What it measures                                     | Rate shown        |
| ------------- | ---------------------------------------------------- | ----------------- |
| Leads         | Total conversations started                          | (none)            |
| Conversations | Leads who engaged with the agent                     | Conversation rate |
| MQLs (4★)     | Leads fully qualified by ILA                         | MQL rate          |
| SQLs (5★)     | Fully qualified leads with a confirmed Sales meeting | Conversion rate   |

Healthy ranges: Conversation rate 70–90% | MQL rate 30–60% | Conversion rate 15–40%

## Conversation KPIs chart

Shows your funnel performance over the selected period. Use the tabs to change resolution: Daily, Weekly, Monthly. Below the chart, Average Qualification is calculated from rated conversations. Blocked malicious traffic is excluded from pipeline metrics; a non-blocked 0★ Anti-ICP / Disqualified lead is a real rating and remains part of the average. Average Sentiment is shown separately for the period.

## Selecting a time period

Available presets: Today / This Week / Last Week / This Month / Last Month / Last 3 Months / Last 12 Months / All Time. You can also select a custom date range using the calendar.

| Symptom                           | What to investigate                                    |
| --------------------------------- | ------------------------------------------------------ |
| Drop in Leads                     | Review your campaigns and traffic sources              |
| Low Conversation rate (below 70%) | Check if your agent is online and responding           |
| Low MQL rate (below 30%)          | Review your agent's prompt and qualification threshold |
| Low Conversion rate (below 15%)   | Review team response time and handoff process          |


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