> For the complete documentation index, see [llms.txt](https://docs.patagon.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.patagon.ai/en/sales-performance/campaigns.md).

# How to run a campaign

Campaigns let you send a WhatsApp message to a list of leads at once — for re-engagement, follow-ups, or announcements. You can only send pre-approved Meta message templates.

Access it from the sidebar under Leads > Campaigns.

## Before you start

You need two things ready before creating a campaign:

1. An approved Meta message template. Templates are created in Meta Business Manager. Once approved, they appear automatically in Patagon AI under Agent > Capabilities > Templates.
2. An audience CSV file. A list of the leads you want to reach. The required columns depend on the template you choose.

## How to create a campaign

1. Go to Leads > Campaigns and click New Campaign.
2. Enter a Campaign Name.
3. Select a Template from the dropdown. The preview on the right shows how the message will look.
4. Set a Batch Delay — the time in seconds between each message sent. The default is 5.
5. Upload your audience CSV file.
6. Click Save to create the campaign as a draft.

{% hint style="warning" %}
The campaign will not save if you haven't uploaded the audience CSV. If clicking Save doesn't do anything, check that your CSV file is loaded before trying again.
{% endhint %}

## Reading campaign results

| Metric      | What it measures                              |
| ----------- | --------------------------------------------- |
| Total Leads | Total contacts included in the campaign       |
| Sent        | Messages successfully sent                    |
| Delivered   | Messages confirmed as delivered to the device |
| Failed      | Messages that could not be delivered          |

## Common delivery errors

**502 error:** Integration issue with WhatsApp or Meta. Retry the campaign or contact support if it persists.

**429 error:** Too many messages sent too quickly. Increase the Batch Delay and retry.


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