> For the complete documentation index, see [llms.txt](https://docs.patagon.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.patagon.ai/en/marketing-and-attribution/google-campaigns/landing-to-whatsapp.md).

# How to create landing → WhatsApp campaigns with Google Ads

A landing → WhatsApp campaign sends Google traffic to your landing page, where visitors click a WhatsApp button and start a conversation with your agent. This is the **only Google path Patagon AI can attribute**: the landing page runs the Patagon AI script, which captures the `gclid` and your UTMs.

It works with **any Google campaign type** — Search, Performance Max, or Demand Gen. The setup that matters for Patagon AI is the same regardless: the ad's **final URL is your landing page**, and tracking is configured so the source data reaches it.

## Prerequisites

* A landing page **on your own domain** with the Patagon AI tracking script installed and a WhatsApp button that uses your Patagon AI tracking link — see [How to capture attribution data](/en/marketing-and-attribution/capturing-attribution-data.md).
* Auto-tagging enabled and a UTM final URL suffix configured — see [How to set up Google Ads attribution (UTMs)](/en/marketing-and-attribution/google-campaigns/google-utm-tracking.md).

## Steps

1. **Create your campaign** in Google Ads with whatever type fits your goal (Search, Performance Max, or Demand Gen).
2. **Set the final URL to your landing page** — the page with the WhatsApp button and the Patagon AI script. This is what lets Patagon AI capture the source of every conversation.
3. **Set up tracking** so Patagon AI can attribute the leads: enable auto-tagging (captures the `gclid`) and add your UTM final URL suffix. Both are covered in [How to set up Google Ads attribution (UTMs)](/en/marketing-and-attribution/google-campaigns/google-utm-tracking.md).
4. **Set up a conversion and optimize for it.** Since Patagon AI can't send conversions to Google yet, define a conversion on the **WhatsApp button click** on your landing page and set the campaign to optimize for that — i.e. optimize for *conversations initiated*.
5. **Publish** the campaign.

{% hint style="info" %}
Optimizing for qualified leads (sending Patagon AI's qualified-lead conversions back to Google) will be possible once Google offline conversions ship. Until then, optimizing for conversations initiated is the right goal.
{% endhint %}


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