> For the complete documentation index, see [llms.txt](https://docs.patagon.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.patagon.ai/en/billing-and-plans/plans-and-pricing.md).

# Plans and pricing

For rating definitions, see the [ILA lead rating system](/en/agent-optimization/ila-rating-system.md).

Patagon AI offers three plans. On top of each plan's monthly fee (if any), every plan bills per **outcome** — you pay when your AI agent delivers a qualified lead or a confirmed booking, not per seat or per message.

### Plans

| Plan                     | Monthly price                    | What it includes                                                                                       |
| ------------------------ | -------------------------------- | ------------------------------------------------------------------------------------------------------ |
| **Self Service**         | $0/month                         | Full platform access. You build and manage your agent. Pay per outcome only — no services rendered.    |
| **AI SDR Platform**      | $299/month + $999 one-time setup | The platform plus expert setup and ongoing support from the Patagon AI team.                           |
| **All in One Marketing** | $1,499/month                     | Everything in AI SDR Platform plus full-service marketing management for your ad campaigns and funnel. |

Prices for customers billed in Brazilian Reais: R$0 / R$1.499 por mês + R$4.999 setup / R$7.499 por mês.

### Outcome pricing

| Outcome                 | Rating | Price          |
| ----------------------- | ------ | -------------- |
| qualified lead          | 4★     | $6.00 (R$30)   |
| SQL — Confirmed Booking | 5★     | $20.00 (R$100) |

Leads rated 0★ to 3★ are never charged. The 5★ charge is triggered by the confirmed booking event — a 5★ SQL who books a meeting. If the lead doesn't show up, mark the booking as **No Show** and the charge is removed. If a qualified lead later confirms a booking, you are only charged the difference ($14 / R$70) — never both amounts in full.

You have 7 days to dispute any charged outcome. Open the lead in Patagon AI and click **Dispute Lead** in the Information tab.

### Discount coupons

Your Patagon AI sales contact can provide a discount coupon for the monthly plans. Enter it during checkout — the discount applies for the lifetime of your subscription.

### Choosing a plan

Go to **Organization > Billing** and select a plan. Checkout is handled securely by Stripe.

{% hint style="warning" %}
Your organization must have an active plan before you can connect channels (WhatsApp, Instagram, Facebook Messenger, web chat) or a CRM. If you try to connect a channel without one, you'll be asked to choose a plan first.
{% endhint %}

### Existing customers (legacy pricing)

If you became a customer before the current plans launched, your pricing does not change — you keep the terms you signed up with.

If your account is billed manually (you receive invoices from our team), you can switch to automatic billing at any time: go to **Organization > Billing** and select a plan. Questions about your current terms? Contact [**sales@patagon.ai**](mailto:sales@patagon.ai).


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.patagon.ai/en/billing-and-plans/plans-and-pricing.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.