> For the complete documentation index, see [llms.txt](https://docs.patagon.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.patagon.ai/en/agent-optimization/message-templates.md).

# How to create message templates

Message templates let you send pre-approved messages to leads outside the 24-hour WhatsApp conversation window for follow-ups, reminders, and re-engagement campaigns.

1. In Meta Business Manager, go to Account Tools > Message Templates.
2. Click Create template and select a category: Marketing, Utility, or Authentication.
3. Write your message. You can include variables like {{1}} for the lead's name or {{2}} for a date.
4. Submit for Meta's review. Approval typically takes a few minutes to 24 hours.
5. Once approved, the template becomes available in Patagon AI under Agent > Capabilities > Templates tab.

{% hint style="warning" %}
Templates must be approved by Meta before use. Rejected templates usually contain promotional language in a Utility category. Match your content to the correct category.
{% endhint %}

Approved templates can be used in Campaigns to re-engage leads who haven't responded in more than 24 hours.


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