> For the complete documentation index, see [llms.txt](https://docs.patagon.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.patagon.ai/en/agent-optimization/campaign-eligibility.md).

# Campaign Eligibility

When you access **Leads > Campaigns**, you may see the **"Not eligible for messaging"** notice highlighted. This status indicates that your agent or WhatsApp number does not yet meet the minimum requirements to send bulk campaigns.

***

**Why this notice appears**

To send campaigns via WhatsApp, Meta requires that **all** of the following conditions are met:

1. **WhatsApp number connected and in good quality standing.** Your number must have a "Connected" status and a **Green** (or at least **Yellow**) message quality rating in Meta Business Manager. Numbers with a **Red** quality rating are blocked from bulk sending.
2. **At least one message template approved by Meta.** Campaigns can only be sent using pre-approved templates. If you haven't created a template yet or don't have any approved ones, sending is blocked.
3. **WhatsApp Business account with no active restrictions.** If your WhatsApp Business account has gone through repeated blocks or complaints, Meta may have applied restrictions that prevent campaigns.

***

**How to check and resolve each condition**

| Condition                 | Where to check                                                             | How to resolve                                                                                                                                                                                                         |
| ------------------------- | -------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Number status and quality | **Agent > General > Settings**, "Quality" field in the status panel        | If it's Yellow or Red, go to **Meta Business Manager > Account Tools > Phone Numbers** to see the details                                                                                                              |
| Approved message template | **Agent > Capabilities > Templates**                                       | Go to **Meta Business Manager > Account Tools > Message Templates**, create a template, and wait for approval (usually from a few minutes up to 24 hours). Once approved, it will automatically appear on the platform |
| Account restrictions      | **Meta Business Manager**, active alerts on your WhatsApp Business account | Follow Meta's instructions to remove the restrictions                                                                                                                                                                  |

{% hint style="info" %}
Template approval by Meta usually takes from a few minutes up to 24 hours. No action is needed on the platform — approved templates are synced automatically. 
{% endhint %}

***

**How to know it's resolved**

After resolving all the conditions, go back to **Leads > Campaigns**. The "Not eligible for messaging" notice will disappear and the **New Campaign** button will become available.


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