> For the complete documentation index, see [llms.txt](https://docs.patagon.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.patagon.ai/en/readme.md).

# Welcome

Patagon AI is an AI-powered lead qualification, lifecycle, and attribution platform built for marketing and growth teams in LATAM. We replace forms with WhatsApp chat — instant replies, rule-based qualification, source-level attribution — so you book more pipeline and pay only for qualified leads.

We work with businesses across industries including automotive, real estate, education, finance, healthcare, insurance, retail, SaaS, telcos, and travel.

This Help Center is organized around how you use the platform — from your first setup to day-to-day optimization.

## What you'll find here

**Getting Started** — Connect your WhatsApp number, set up your account, and get your agent running in your first 7 days.

**Billing** — Understand how pricing works, what counts as a qualified lead, and how to manage your workspace.

**Agent Optimization** — Write better prompts, manage versions, read your performance data, and improve your qualification rate over time.

**Sales Performance** — Manage your leads, monitor conversations in real time, and give your sales team the context they need to close faster.

**Marketing Attribution** — Track where your leads come from, set up UTM tracking, and connect your WhatsApp results to your ad campaigns.

**Troubleshooting** — Quick answers when something isn't working.

If you can't find what you're looking for, contact us at <support@patagon.ai>.


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